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ProCirc Executive Team
| Cary Zel, President and Co-Founder, ProCirc |
(305) 704-0258 • cary.zel@procirc.com • Miami, FL |
Cary relocated to Miami to start ProCirc in 1993 following stints in Consumer Marketing at Time Magazine and Scientific American. He also was the circulation director at Art & Antiques. Cary has led the growth of ProCirc to its current level of over 175 magazines with a staff of over 35 circulators. Cary spearheaded the launches of Garden Design, Saveur, Mary Engelbreit's Home Companion, Pilates Style, and the highly successful relaunch of Weight Watchers magazine. He was voted the FMA's Fulfillment Manager of the Year in 2008, is a frequent speaker at industry conferences, and has served on the Kable Client Advisory Board.
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| Marc Passarelli, President and CEO, DJG Marketing |
(212) 840-3231 • marcp@djgmarketing.com • New York, NY |
Marc Passarelli is President and CEO of DJG Marketing, a suite of three companies offering innovativeve outsourcing solutions to the publishing industry.
The three companies are WRSS, the leading distributor of magazines to public place locations, ProCirc, the leading stand-alone, full-service circulation outsourcing company, and DJG Marketing Services, which provides outsourced Audience research and marketing support to Advertising Sales teams and media companies.
Marc has been working in service of the publishing industry for almost 30 years, holding posts at Inflight Newspapers, where he was VP Marketing, President of WRSS, and DJG Marketing as COO and now CEO.
Marc is responsible for the integration/acquisition of DJG Marketing, WRSS and ProCirc, and the creation of ProCirc Retail Solutions Group and ProCirc B2B.
Over his career, Marc has made countless contributions to the publishing industry, including his efforts to educate the industry and create awareness of the Audience Development value of pubic place copies among all the constituencies that this source of circulation serves.
The other important highlight of Marc's career was bringing the vision of a full service outsourcing company, which would serve the publishing industry across the disciplines of research, consumer marketing, public place strategy and audience development to fruition. He has incorporated the various areas under one roof, with top notch talent and expertise. In creating this organization, Marc has brought his business acumen to bear and contributed a meaningful new approach and resource for our industry. |
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| Scott Hill, President, ProCirc Retail Solutions Group |
(646) 307-7787 • scott.hill@procirc.com • New York, NY |
Prior to joining ProCirc Retail, Scott was the Vice President of Retail Sales for Hanley Wood LLC, where he was responsible for their consumer magazine and book circulation. He also as served as Director of Single Copy Sales for Primedia's Consumer Magazine Group and for McMullen Argus Publishing. Scott started his publishing career at Reader's Digest. |
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| Lynn Bushell, President, ProCirc B2B |
813-381-3585 • Lynn.Bushell@procirc.com • Tampa, FL |
Lynn Bushell joined ProCircB2B after a long tenure as Vice President, Audience Development for Lebhar-Friedman, Inc., where she managed a diverse group of magazines, newsletters and web initiatives. Among her many achievements at Lebhar-Friedman, Lynn successfully transitioned the company from a print-centric circulation marketing model to one fully leveraging Web sites and other digital channels for digital/print audience growth and cost-efficiency gains, as well as significantly increasing the company's non-advertising revenue streams.
Over her long career she has served on several industry committees and boards. She is an active member and past chair of the Audit Bureau of Circulation (ABC) Business Industry committee. In 2009, the B-to-B audience developers' association, NTCFI, awarded Lynn the Angelo R. Venezian Lifetime Achievement Award for her contributions to the advancement of the industry and circulation discipline. |
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| Tony DiBisceglie, Vice President, ProCirc Retail Solutions Group |
(646) 307-7765 • tonyd@procirc.com • New York, Ny |
Tony joined ProCirc Retail Solutions Group following a long career at Curtis Circulation Company where he served as Vice President, Business Development, a role encompassing new business acquisitions and development as well as oversight of the client services team's implementation of sales, product development and marketing strategies. Prior to that, Tony served in other executive positions at Curtis including, Group Director, Publisher Sales and Development, in addition to account and sales management roles. Tony has extensive experience and knowledge in all areas of magazine newsstand sales and distribution. |
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| Holly Panfilio, VP Operations, ProCirc |
(305) 704-0256 • holly.panfilio@procirc.com • Miami, FL |
Holly Joined ProCirc in 2009 after serving as Fulfillment Director for Newsweek, BusinessWeek, and Primedia. Holly started her career in magazine fulfillment on the supplier side with a ten-year stint at Time Customer Service in Tampa. |
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| Jim Motrinec, Senior Consumer Marketing Director, ProCirc |
(305) 704-0238 • jim.motrinec@procirc.com • Miami, FL |
Jim joined ProCirc from Outside magazine, where as Consumer Marketing Director he directed all circulation marketing, management, budgetary, and operational activities. Prior to Outside, Jim served in several key circulation positions at Emmis Publishing including Subscription Director and Circulation Manager for Texas Monthly, Los Angeles, Atlanta, Cincinnati, and Indianapolis Monthly. |
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| Beth Freeman Reynolds, Senior Consumer Marketing Director, ProCirc |
(212) 840-3027 • beth.reynolds@procirc.com • New York, NY |
Beth Reynolds moved over to ProCirc from sister company WRSS in 2008. Prior to her tenure there as Director of New Business Development, she served as Consumer Marketing Director at FHM, National Geographic Traveler, and at Primedia. She began her career at the Radcliffe Publishing Course, and went on to Commentary, followed by four years at Time Inc. Her experience includes consumer, business-to-business, paid, and controlled circulation, with rate bases from less than 10,000 to over one million. |
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| Laura Vail, Senior Consumer Marketing Director, ProCirc |
(305) 704-0232 • laura.vail@procirc.com • Miami, FL |
Laura came to ProCirc after many years as Subscription Marketing Director for Business Week, where she spearheaded their marketing database and many other key initiatives. Prior to that, she served as Circulation Director and launched four titles for CMP Publications. |
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| Kolin Rankin, Consumer Marketing Director, ProCirc |
(305) 704-0255 • kolin.rankin@procirc.com • Miami, FL |
Kolin is currently on his second stint with ProCirc. He originally joined ProCirc in 2003 initially working on the Vanguarde Media accounts, and eventually transitioning to the Lifestyle Media titles as an account manager overseeing all aspects of the account . In between his time at ProCirc he served as the Circulation Director at Research to Practice where he was responsible for all facets of their medical journal circulation and customer service. |
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| Barbara Steeg, Consumer Marketing Director, ProCirc |
(305) 704-0233 • barbara.steeg@procirc.com • Miami, FL |
A frequent speaker at industry events, Barbara comes to ProCirc with a great deal of consumer magazine experience. She was Consumer Marketing Director for Cowles Enthusiast Media and Primedia, working with over a dozen special interest titles. As a Vice President at Millard Group, Inc. she was responsible for list sales for Rodale and spearheaded the creation of Millard's Interactive Division in 2004. Barbara also spent several years as an independent circulation consultant before joining Highlights, Inc. to lead their high volume analytical/media team in 2009. |
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| Brendan Callaghan, Director of Information Services, ProCirc |
(646) 307-7764 • brendan.callaghan@procirc.com • New York, NY
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Brendan moved to ProCirc after a long career at Reader's Digest where he handled functions as diverse as planning and modeling, gift promotions, continuity book marketing, programming, and customer service. Immediately before relocating to Miami, he ran his own consulting firm providing marketing analytics for Reader's Digest, Guideposts, HSN, Consumer Reports, and A&E among others. |
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| Cindy Lagrange, Production Director, ProCirc |
(305) 704-0254 • cindy.lagrange@procirc.com • Miami, FL |
Cindy has been with ProCirc since 1998, and manages the production functions and promotional spending for all of our clients. She and her team are responsible for print purchasing, lettershop, and merge/purge operations and deal directly with most of the major printers and service bureaus in the industry. Prior to joining ProCirc, Cindy held positions at two South Florida advertising agencies working extensively with clients, in-house creative departments, and outside vendors. |
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| Marlene Tuchman, Planning Director, ProCirc |
(646) 307-7786 • marlene.tuchman@procirc.com • New York, NY |
Marlene joins ProCirc after more than 10 years as an independent publishing consultant. Primarily focusing on circulation planning and finance, she built a large and diverse practice and is knowledgeable in all the major circulation planning software packages. Her past experience includes positions as Planning Director and Circulation Business Manager at a variety of publishers. For six years, she was Associate Director, Circulation Consulting at CDS where she supported the CDS Circulation Model. She has spent her entire career in publishing, first in accounting, then corporate planning before moving into
circulation. |
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