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"Why should I switch from in-house staff to an off-site
department like ProCirc?" |
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Using ProCirc for your circulation needs, you will save overhead
and salary costs without compromising quality. In addition to the
financial savings and expertise of its management and staff, ProCirc
offers publishers breadth and depth with our services. Our staff
has a wide range of experience to handle any situation that may
occur. You can take advantage of our full team of specialists in
reporting, fulfillment, production, and modeling. We find creative
solutions to tricky problems and re-examine traditional practices
that may need updating. We also relieve one of a publisher's greatest
concerns — how to replace a key manager who may be absent due to
illness, career change or relocation. With ProCirc, you always
have a back-up team in place. |
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"Will there be a communication problem with ProCirc
located in Miami?" |
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No. Our staff is available to publishers regularly. Although
you cannot walk down the hall to our office, we are never more
than a call, fax, or e-mail away. In addition, we hold formal conference
calls with our clients on a regular basis, with in-person meetings
for in-depth planning and marketing reviews. |
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"How do I know my account will get the attention
it deserves at an outside vendor?" |
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ProCirc's success depends on its client base. The principals
of the company will work on your account directly. In most cases,
your magazine's regular employees keep their jobs until they choose
to leave or a major problem arises. On the other hand, ProCirc
gets reviewed by you on a regular basis, at which point you decide
whether or not to renew the contract. The formal review process
demands that ProCirc's performance must speak for itself in order
to earn the business on an ongoing basis. |
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"Besides the salary and overhead savings, how else
can I save with ProCirc?" |
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Because ProCirc handles a variety of publications, we have more
leverage with most suppliers than single publications. You will
begin to enjoy resources and cost savings formerly reserved for
large or group publishers. The ProCirc staff will actively bid
out your jobs to competitive and reliable vendors and will use
its buying power to negotiate excellent service at preferred prices.
While ProCirc cannot guarantee any pricing, most publishers will
see lower pricing for printing, lettershop, data processing and
other services. |