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"Why should I switch from in-house staff to an off-site department like ProCirc?"

Using ProCirc for your circulation needs, you will save overhead and salary costs without compromising quality. In addition to the financial savings and expertise of its management and staff, ProCirc offers publishers breadth and depth with our services. Our staff has a wide range of experience to handle any situation that may occur. You can take advantage of our full team of specialists in reporting, fulfillment, production, and modeling. We find creative solutions to tricky problems and re-examine traditional practices that may need updating. We also relieve one of a publisher's greatest concerns — how to replace a key manager who may be absent due to illness, career change or relocation. With ProCirc, you always have a back-up team in place.

"Will there be a communication problem with ProCirc located in Miami?"

No. Our staff is available to publishers regularly. Although you cannot walk down the hall to our office, we are never more than a call, fax, or e-mail away. In addition, we hold formal conference calls with our clients on a regular basis, with in-person meetings for in-depth planning and marketing reviews.

"How do I know my account will get the attention it deserves at an outside vendor?"

ProCirc's success depends on its client base. The principals of the company will work on your account directly. In most cases, your magazine's regular employees keep their jobs until they choose to leave or a major problem arises. On the other hand, ProCirc gets reviewed by you on a regular basis, at which point you decide whether or not to renew the contract. The formal review process demands that ProCirc's performance must speak for itself in order to earn the business on an ongoing basis.

"Besides the salary and overhead savings, how else can I save with ProCirc?"

Because ProCirc handles a variety of publications, we have more leverage with most suppliers than single publications. You will begin to enjoy resources and cost savings formerly reserved for large or group publishers. The ProCirc staff will actively bid out your jobs to competitive and reliable vendors and will use its buying power to negotiate excellent service at preferred prices. While ProCirc cannot guarantee any pricing, most publishers will see lower pricing for printing, lettershop, data processing and other services.


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