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ProCirc Retail
- ProCirc Retail is
a full service retail sales firm designed to assist publishing
companies achieve growth and profitability thru action-based
initiatives on the newsstand.
- We have over 25 years of experience in newsstand distribution
and marketing and are committed to partnering with our client
publishers to deliver results.
- Our experience ranges from very targeted special interest magazines
such as Fly Fisherman to large national magazines such
as Seventeen
- We are a company whose sole focus is dedicated to providing
innovative, actionable solutions in today’s marketplace,
and are driven to identify and extract solutions to our clients
problems and capitalize on opportunities
- Together with ProCirc Circulation
Services, DJG has created the only
stand-alone, full time outsourced circulation management service
company.
Our Mission
- ProCirc Retail enables small-to-medium sized magazines to enjoy
the benefits typically reserved for larger, multi-title publishers
- Ability to surround problems with reality based solutions from
experienced publishing pros
- Access to top talent and broad-based strategic and practical
experience and knowledge
- Provide cost effective circulation management without compromising
quality
- Allow for a flexible range of services custom-tailored to meet
clients’ needs
- Like other ProCirc businesses, provides volume purchasing
opportunities
What is the ProCirc Retail Difference?
- ProCirc Retail, is not a
consulting firm, we are an outsourced department to your organization
- Unlike stand-alone “consultants”, we provide multiple
perspectives and resources to our clients’ challenges and
opportunities, and commit to deliverables for our client publishers
- We have well developed relationships with the leading executives
of the newsstand distribution community, as well as the “in
the trenches” work ethic to deliver on our objectives
- We contractually commit to work with our clients to produce
an annual strategic marketing plan as well as schedule semi-annual
reviews of our goals and objectives
- Our philosophy is to partner with your newsstand distributor
to set in place actionable plans to achieve your stated goals
- We then integrate our strategic plan into our annual budget
review with our clients, to insure complete synchronization with
circulation planning
- ProCirc Retail has developed
a full array of customized reports designed specifically for
the dissemination of information to key departments within your
publishing organization, editorial, financial, circulation planning,
corporate, etc
- We utilize the tremendous resources of ProCirc’s
professionally trained circulation directors which can be consulted
with on any project
- ProCirc Retail utilizes
the ProCirc reporting department that
provides us with the technical know-how and resources to execute
our reporting documents as well as the expertise to customize
any report to fit your specific needs
- ProCirc Retail provides
the highest quality retail marketing services to our publishing
partners
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