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1a. Subscription Promotion—New |
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- Coordinate and execute direct mail campaigns, including list
selection, all production & mailing, new creative and offer tests,
and analysis of results
- Manage requester and/or requalification mailings
- Insert card creative, production, and analysis
- Exchange space with corresponding publications
- Gift campaigns
- Manage catalog, direct mail, school plan and other agents
- Alternative source development such as card deck programs,
package inserts, broadcast, online, special events, meetings & conventions
- Create and submit reports on performance of active sources
of new business
- Annual source evaluation report including long-term profitability
analysis
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1b. Subscription Promotion—Renewal/Billing |
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- Coordinate and execute all billing and renewal series from
test package development through back-end analysis
- Maximize effectiveness by reviewing the length and timing of
billing and renewal series; ongoing effort analysis to pinpoint
strengths & weaknesses of billing & renewal activity by effort
- Develop non-traditional means for bills and renewals such as
telemarketing, attached billing, renewal inserts, etc.
- Manage and optimize requalification effort via wraps, mail,
and telemarketing
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2. Fulfillment Management |
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- Manage activities of outside/in house fulfillment services;
primary liaison to fulfillment service bureau
- Set weekly fulfillment schedule including label runs, billing
and renewal mailings
- Create and distribute financial and production report package
including subscription income and liability, billing and renewal
performance, label production, etc.
- Submit label count to printer or production director for print
order
- Trouble-shoot any problems that arise in the area of fulfillment
in a prompt and efficient manner
- Review fulfillment bills and forward to publisher's accounting
office
- ProCirc can also review the performance of the current fulfillment
vendor and provide recommendations for alternative vendors complete
with bids and overviews of companies. ProCirc can supervise the
fulfillment conversion process, where necessary.
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3. Reporting |
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- Prepare basic monthly report package including new business
by source, direct mail response by list/test panel/net per sub,
gift analysis, insert analysis, renewal summary by source by
expire month, and pay-up analysis
- Prepare annual budget and reconcile monthly expenses to budget
- Prepare monthly subscription income and/or cash flow report
with reconciliation to budget or forecast
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4. Other Services |
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- Create and maintain circulation model for use in budgeting
and forecasting production, revenue, cash and expenses
- Create a three-year circulation plan including budgeting and
forecasting circulation production, revenue, cash, and expenses
using several scenarios
- List management
- File ABC/BPA publishers' statements and manage audit process
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ProCirc
offers comprehensive single copy services through its retail
division
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ProCirc Retail has established “Best
Practices” from our years of experience, and they have
become the cornerstone of our company.
- We are ardent believers in establishing a channel of communication
of information which gives you the flexibility and power to
make informed decisions at retail
- Our firm has the flexibility to offer our client publishers
a broad spectrum of services. We can manage the scope of newsstand
services for publishers as well as augment a publishers’ existing
newsstand operations
- We also have the in-house research capabilities to offer
retail research projects such as mall intercepts, cover analyses,
etc
Operational Process
- Phase One
- Meet with publishing management to discuss areas of
concern
- Meet with National Distributor to analyze distribution,
competitive set
- Phase Two
- Meet with editors, circulation management etc., to
assess areas of concern and opportunities
- Phase Three
- Present operating/marketing plan to publishing team,
detailing objectives, timeline and measures of performance
- Phase Four
- Evaluate performance against pre-set goals
- We have the proficiency to assist you in managing the critical
channels of single copy sales
- National Distributor
- Wholesale-Traditional & Direct
- Retail-Chains & Specialty
- Information Management
- National Distributor
- ProCirc Retail can
manage distributor relationships
- Negotiate national distributor contracts
- Insure contractual compliance
- Monitor all distribution assignments
- Insure on sale date compliance
- Efficiently manage print orders
- Communicate strategic plans and monitor execution
- Assist in development of marketing tools and promotions
- Wholesale
- Develop target distributions
- Identify markets of opportunity within competitive
set
- Identify/implement direct distribution opportunities
- Identify/implement foreign distribution opportunities
- Manage wholesaler relationships
- Retail Marketing
- Manage chain store marketing efforts which include
supermarkets, mass merchandisers, drug, bookstores and
specialty
- Identify/design target marketing programs to maximize
opportunities
- Utilize class of trade analysis to identify retail
targets of opportunity
- Design/purchase/monitor retail promotions
- Information Management
- Design/manage newsstand tests
- Maintain sales performance database; produce management
reports; prepare/distribute analysis
- Maintain competitive sales database; produce management
reports; prepare/distribute analysis
- Maintain Cover performance reports; produce management
reports; prepare/distribute analysis
- Maintain Competitive Cover performance reports; produce
management reports; prepare/distribute analysis
Why is ProCirc Retail the Newsstand Partner
for you?
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